To sell a product, it is, of course, necessary to advertise it first. One of the best ways of attracting buyers and users is by testimony. If someone people trust points out good characteristics of a product, this will have an effect on potential buyers. At boot Düsseldorf boat show, the European Yacht of the Year is chosen annually. Our experienced skipper trusts the show’s expert jury and strict competition rules. If a yacht is declared the European Yacht of the Year, that means it really is a fantastic product.